Grown from a Grandmothers Recipe, Wisconsin Cheesecake Company started as most due in a small room in Wausau WI. Our name was Patented in 1999 . Soon rave reviews followed the product and the Cheesecake went from a 1 room operation to a full blown manufacturing plant. As retail lines moved off the shelf and corporate gifts bloomed We also found our niche in the supplying and servicing of the fundraising industry.
In May of 2005 Wisconsin Cheesecake Company was purchased by Ultra Desserts LLC . Additional capitol was brought in to expand operations. Our new goals are to improve on our already great service, expand our lines and grow our distribution nationally.
Press Release
For Immediate release
Wausau WI –May 15, 2005-
Wisconsin Cheesecake Company Inc announced today the sale of its
Wisconsin Cheesecake Company line of desserts to Ultra Desserts LLC. The sale
effective May 25 ,2005 will Strengthen the goals of the company to become
a national player in the frozen desert category. Currently 19 of the employees
were rehired by Ultra and Ultra expects to add an additional 50 -75 employees
by fall of 2005.
New president of Ultra Desserts and Former owner of Go2America Internet Mitch Viegut says ”Wisconsin Cheese has a long standing tradition of quality second to none in the industry. We hope leverage that long standing tradition in the form of Premium Gourmet cheesecakes. We will continue to manufacture them in Wausau and use all natural Wisconsin dairy products. Our goal is to get Wisconsin Cheesecakes as another answer to New York Style Cheesecakes with a creamier richer flavor.”
Currently Wisconsin Cheesecake Company is a leading Cheesecake in the national fundraising business. New contracts include a cover page on QSV catalog ( Readers Digest ) , Better Results, The Milwaukee based Mr Z’s and is featured by many top national fundraising companies.
NEWS RELEASE
For Immediate Release
For more information, contact:
Captain Kirk Schuetz, The Salvation Army, 845-4272
Alan Alden, Trig’s, 849-8744
Mitch Viegut, Wisconsin Cheesecake Co., 571-2274
Trig’s and Wisconsin Cheesecake Company Answer the Call
December 15, 2005 (Wausau, WI). With the holiday season upon us, two locally owned and operated companies have stepped up to help families in Wausau and surrounding communities enjoy a much-appreciated holiday meal. Trig’s and Wisconsin Cheesecake Company have donated 50 turkeys and 50 cheesecakes, respectively, to help The Salvation Army provide holiday meals.
On Wednesday, December 14th, The Salvation Army reported that they were falling short of their target for turkey donations. “When I heard that the Salvation Army was in need of turkeys, I immediately called our meat manager to see what we could do,” said Alan Alden, Trig’s Store Director. “As a good corporate citizen, we believe in giving back to the community that supports us.”
According to Capt. Kirk Schuetz of The Salvation Army, new requests for meal assistance come in daily. Over 290 families, including 875 children and more than 20 seniors, will benefit from the holiday meals program. Donations have come in from individuals, companies, and civic groups.
“Many people don’t realize the need that exists within our own community,” said Mitch Viegut, President of Wisconsin Cheesecake Company. “We wanted to do our part to help make the holidays special for everyone.”
